Hi, I’m Paul Kim.
I’m a startup marketing, community and growth advisor and executive based in the San Francisco Bay Area. I’ve worked in startups and tech my entire career. I have served as a VP Marketing for Mozilla, Automattic, Klout, WeWork and Issuu, after beginning my technology marketing career at Adobe. Back in the day, I worked for Adam Yauch of the Beastie Boys at Milarepa, his foundation, where I produced their website in support of the first Tibetan Freedom Concert.
I am currently advising seed and early stage startups on marketing and growth through Numenity, my consultancy. Before that, I was VP Marketing at Issuu, the leading digital publishing platform for long form content. Prior to Issuu, I was EVP Digital Marketing for WeWork, based out of their New York City HQ. I joined WeWork after running my own startup for a year, where I designed and built an app for active parents. I launched my startup after serving as VP marketing at Klout, the pioneer in social media influence measurement, which was acquired by Lithium in 2014 for $200 million.
Prior to Klout, I worked for Automattic, the makers of WordPress.com, where I was VP of growth and introduced growth strategy, as well as more traditional marketing and communications. While at Automattic, I also launched and served as GM for a new SaaS service called VaultPress. I built the 1.0 product with a project team including a designer and several developers, with input from the CEO, then launched the MVP, growth hacked the initial customer list, defined the pricing and feature roadmap, and set the service up for ongoing success.
I joined Automattic after several years at Mozilla, where I was VP marketing and launched four major versions of Firefox, growing the user base to 350 million people and achieving 25%+ market share in the web browser space, while building the marketing team to 30+ worldwide from just myself when I started.
I started my career in technology marketing at Adobe, where I drove the worldwide marketing launch for Creative Suite 2.
I love the disruptive power of technology and entrepreneurship and have devoted my career to helping startups grow.
Photos of mostly work adventures, on a now really vintage Flickr.
My archived blog covers 2005-2013.