Joining Nitro

After two great years at Automattic, I’m excited to announce that I’ve joined Nitro PDF Software as chief marketing officer. It was a privilege to work with the crew at Automattic, and I am sure they’ll continue to build on the leading market share and user growth WordPress has achieved. I’m proud to have been a part of the organization democratizing publishing for people all over the world.

The company I’m joining is a fifty-person software startup headquartered in San Francisco, with offices in Australia and Slovakia. Originally founded in Melbourne, Australia, Nitro has grown rapidly over the past five years. They’ve built a substantial, profitable software licensing business from scratch while also driving over 40 million downloads of their family of free products.

It’s a great time to be joining Nitro. We’re going to take our successful desktop application business and build on it as the foundation for some exciting new initiatives that will live in the cloud. While I can’t go into the details just now, I’m extremely excited about the possibilities ahead for Nitro and our customers. Our goal is to revolutionize the way people work with documents. (Call us ambitious.)

As CMO, I’ll be building and leading a team of talented and highly motivated folks to aggressively establish Nitro’s brand, energize customer growth, and launch the new services we are planning.

We’re living and working in times of extreme change and volatility, particularly in the software world. If there’s a constant, it’s that those companies focused on innovation and great user experiences will continue to see outsized growth. Nitro is very well-positioned for the future, and I’m happy to be joining them now.