riding a wave
Another sign of the times.
Yvon Chouinard, founder of Patagonia, on the company’s move into water sports:
Even more important to Patagonia’s success is the thinking behind its contrarian move, as articulated by its founder, Yvon Chouinard: “We’re getting into the surf market because it’s never going to snow again and the waves are going to get bigger and bigger,” he told Fortune magazine.
Via Fast Company.
seamus 4:44 pm on May 30, 2007 Permalink
By that logic, the hot new surfing destination will be Sacramento.
Niku Banaie (Naked) offers Twenty-Five Signals for Change at the PSFK Conference London on PSFK 2:03 am on July 3, 2007 Permalink
[...] is nothing short of magic. The need to give back was best exemplified by an example of the Patagonia company … On simplicity Niku Banaie highlighted how massively successful interfaces such as Google [...]
IF! 2:58 pm on July 3, 2007 Permalink
Niku Banaie (Naked) offers Twenty-Five Signals for Change at the PSFK Conference London…
This 35 minute video taken at the PSFK Conference London 2007 presents Niku Banaie from Naked Comminications as he talks about how an understanding of the basic human needs can keep your employees, customers and friends happier, fresher and healthier….